DOBOT ROBOTS

We kicked off the project by aligning with Dobot, RiACT and LHM on the overall goal: showcasing a real-life, real-time example of how smart automation can enable lights-out production. We listened, asked the right questions, and shaped a creative concept that balanced technical insight with an engaging story.

With a tight schedule and real-world production constraints, we planned every detail in advance – from camera placement and lighting setup to interview flow and drone permissions. Rehearsals and clear communication ensured that everyone involved felt confident and prepared.

We streamed and filmed everything on-site in one day, including interviews, b-roll, drone footage and a livestream session. Our focus was on authenticity – showing people, processes and technology in action, without staged or scripted moments.